"Since its introduction, OLI eBike Systems’ PICO has been designed to meet the needs of this emerging segment: a compact, lightweight and easily integrable system developed to support the new generation of urban e-bike", Sales Director Luca Giliolo says.
Increasingly adopted
Market signals have quickly confirmed this direction. Luca Giliolo: "Demand for lightweight and high-performance platforms continues to grow, and the PICO system is being increasingly adopted by European brands developing new solutions dedicated to urban mobility. However, this development also poses an additional challenge for e-bike system manufacturers: offering advanced technology is no longer enough. To support the large-scale diffusion of these products, it is essential to guarantee a solid, fast and scalable service infrastructure across Europe."
"It is in this direction that OLI eBbike Systems has strengthened its after-sales support model, building an efficient European system based on a centralized Technological Service Center in Italy and a network of logistics hubs distributed across the main European markets.
A central organization with local european presence
"The after-service model is designed to cover the entire European post-sales flow: ticket management, remote technical support, warranty claim analysis and coordination of spare parts shipments", explains Giliolo. "The objective is to maintain centralized processes while ensuring fast and precise execution at the local level."
The Technological Service Center is coordinated from the Italian headquarters but operates across Europe through a structured organization integrating several operational functions. "The system includes a specialized technical team managing ticket handling, diagnostics and warranty procedures, operating in Italian, English, German, Dutch, French and Spanish. This structure is supported by five European logistics hubs located in Italy, Germany, Benelux, France and Spain, ensuring fast spare-parts delivery and operational continuity across different markets."
The model is further reinforced by the presence of Technical Sales Support in key European countries. "These professionals operate directly in the field, providing operational support and training activities to brands and dealers.This combination allows OLI e-bike Systems to maintain centralized control of decision-making processes while ensuring operational speed and direct presence in its reference markets.
Response times and logistics as a competitive advantage
From an operational perspective, the Technological Service Center stands out for its clearly defined and measurable response times. "More than 90% of tickets are managed and resolved within 24 hours of opening. When component replacement is required, spare parts are shipped within 24 hours of ticket closure. This operational policy is made possible by the widespread distribution of European logistics hubs", Giliolo says.
"This model significantly reduces eBike downtime (a particularly relevant factor in Northern European markets), among the most mature and competitive in the sector, where service continuity and operational reliability are decisive elements when choosing a technological partner. The presence of Technical Sales Support further strengthens the system. In addition to field interventions, these professionals support dealers and brands in managing service activities, helping maintain consistent operational standards across Europe", explains Giliolo.
A strategic asset for OEM Partnerships
Within this context, the Technological Service Center represents not simply a support function, but a true strategic asset, according to Giliolo. "For brands, choosing a technological partner is no longer based exclusively on motor performance. Increasingly decisive criteria include the ability to guarantee a structured service infrastructure, efficient warranty management and spare parts availability on an international scale."
Team growth and market expansion
As part of its market expansion strategy, OLI eBike Systems is currently looking for Technical sales support & service manager for the markets of Germany, Benelux and France. "These new roles will strengthen local presence, develop new relationships with OEMs and dealers, and coordinate with the Technological Service Center to ensure continuity between commercial activities and after-sales support."
Presence at International Trade Fairs
During 2026, OLI eBike Systems will participate in the main international industry exhibitions:
- CyclingWorld Europe – Düsseldorf (Germany)
- Taipei Cycle Show – Taipei (Taiwan)
- Velo Berlin – Berlin (Germany)
- China Cycle Show – Shanghai (China)
- Eurobike – Frankfurt (Germany)
- Italian Bike Festival – Misano Adriatico (Italy)
- Taichung Bike Week (Taiwan)
This agenda reflects a clear strategy, according to Giliolo. "In the European and global eBike market, service scalability is no longer simply a complement to the product, but an integral part of the industrial value proposition."
This article is sponsored by OLI eBike Systems.
