GIRONA, Spain - "We're not just replacing derailleurs — we're replacing complexity," says Marc Barceló, CEO and founder of Niche Mobility. The new player in the e-bike system market has built a fully digital drivetrain from scratch and is on course for an OEM launch in model year 2027. A significant step forward for the start-up was the display of prototypes at this year's Sea Otter Europe in its hometown of Girona.

CESENA, Italy - The introduction of new e-bike drive train suppliers in the past years might give the impression that this component comes from China alone. Italian Oli eBike Systems proves the opposite, although the company keeps close ties with its Chinese owner, Wolong. The company was founded in 2015 and rolled out an ambitious growth strategy and shifted its focus towards the Northern European market.

REUTLINGEN, Germany - Since establishing Bosch eBike Systems within the Bosch Group in 2009, the company has leveraged technological competencies from automotive electronics and sensor systems to power tool battery technology. For Bosch eBike Systems CEO Claus Fleischer, their systematic technology transfer approach, building on Bosch's foundational expertise in electric drive systems, is one of the three key elements of their success within the bicycle industry.

The e-bike sector is navigating a challenging yet transformative moment. With growing price pressure, overstock, and evolving consumer expectations, manufacturers need more than just performance—they need adaptability.

FRANKFURT, Germany - Following a remarkable entry at Eurobike in 2024 with DJI on everyone's lips, the drone maker returned in 2025 with a different message. With 16 brands now openly specifying the Avinox drive system, the Chinese manufacturer is in the process of distancing the business unit from its DJI origins and fully positioning itself as an independent brand.

Yamaha launches its most advanced and innovative generation of e-bike systems to date. The PW-Link system features a fully integrated and interchangeable lineup of drive units, batteries and displays.

FRANKFURT, Germany - The thriving e-bike market has long been dominated by a small number of drive system manufacturers. The rapid expansion of the market in the past years created room for new suppliers and their investors. Although some of these early entrants stepped out at the beginning of the decade, this trend has now reverted. More and more systems are being introduced on the market again, also by suppliers new to the industry. In this overview, we highlighted a few of them.

In 2025, the company celebrates a decade of progress, engineering, and commitment to redefining the e-bike experience. What began as an ambitious project rooted in Italian innovation has evolved into a recognised force in the e-bike industry. And with a clear mission: to become the first choice for European brands in the urban mobility segment.

After strategically expanding last year with a new factory in Vietnam to boost production capacity and enhance global compliance—especially for the European and U.S. markets—Ananda has now upgraded its Wuxi factory in China with advanced testing and assembly equipment. This facility, one of Ananda's five global factories, produces the majority of the company's e-bike systems.

BARCELONA, Spain - "At Eurobike 2025 our Avinox system will be shown on a few select boutique brands," DJI Product Experience Director Ferdinand Wolf told Bike Europe this February. Among them are the Mith of the Spanish Unno Bikes an two models of Megano.

STUTTGART, Germany - SEG Automotive Germany GmbH has just announced their latest innovation, an e-bike drivetrain solution with automatic shifting in a compact design they've coined 'Kreutzer Hypershift by SEG Automotive'. In cooperation with start-up partner Octagon, the new motor builds on SEG Automotive's expertise from over 100 years of manufacturing e-machines and benefits from Octagon's agile development and integration capabilities.

The Taipei Cycle Show is one of the top three global cycling exhibitions, bringing together industry leaders, innovators, and key decision-makers. OLI eBike Systems will present its latest advancements at Hall 2 (TaiNEX 2), Booth R0720, offering an in-depth look at its Pico drive system—a high-performance, cost-efficient motor.

FRANKFURT, Germany - DJI was one of the biggest newcomers on the e-bike market last year creating a lot of rumor during the tradeshows. What makes the e-bike market so interesting for this leading manufacturer of drones which generates a multi-billion revenue? The introduction into the e-bike market was put in the hands of drone pilot and DJI Product Experience Director Ferdinand Wolf.

PALENCIA, Spain - Mahle SmartBike Systems has unveiled XS, its latest e-bike integration system aimed at delivering 'unprecedented freedom' in bicycle design. The XS system was created to simplify the integration process for bike manufacturers and features downsized components that reduce its environmental impact.

OLI eBike Systems has introduced its latest drive unit, PICO, specifically designed for urban mobility. This compact, silent motor offers an innovative solution for city cyclists, providing the versatility needed to create lightweight e-bikes ideal for students, commuters, and anyone seeking quick, practical urban transportation. The PICO has already drawn significant attention, showcased at Eurobike and Taichung Bike Week.

OSAKA, Japan - To hit back on e-bike drive system suppliers who overshadow Shimano's leading market position, the component manufacturer will start mass production of its AI-integrated drive train system Q'Auto. Launched as a concept at Eurobike 2023, the first bikes featuring this system will be on the market soon. CEO Yozo Shimano explains the business decision to take this step forward.

SUZHOU, China - The Z series launched by Vinka at this year's Eurobike is a new generation mid-motor system. The newest model in the series, the Z60, unlike previous products in the S, C, V and E lines, is compatible to fix to a Bosch bottom bracket. Besides the latest innovations, the motor manufacturer is also eyeing a move to close-to-market production.

DONGGUAN, China - Drive train manufacturer Gobao is expanding its business on the European e-bike market from its base in Germany. Gobao Electronic Technology GmbH was founded already in 2019 and is now hiring local representatives in various other countries. "We wanted to make a soft start to get a good understanding of the market," Gobao chairman Qingfu Chen told Bike Europe.

FRANKFURT, Germany - A sign of more advanced technology entering the e-bike market was Star Union's magnetic gear motor at this year's Eurobike. The motor uses magnetic force instead of mechanical force to offer maximum efficiency of 90%. The prototype displayed is being targeted for mass production in Q2 2025.

MÜHLHAUSEN, Germany - At this year's Eurobike, Karlheinz 'Kalle' Nicolai celebrated a premiere with his first own e-drivetrain brand. With the Helius-Drive Systems brand under the umbrella of his company Universal Transmissions GmbH (UT), the two-wheeler visionary is once again thinking outside the box.

Many bicycle experts believe that automatic shifting will be the next major technological revolution in cycling. Taiwanese component specialist TRP and German e-bike expert Bosch eBike Systems are making it happen. At Eurobike, they will present the TRP x Bosch eShift system to the world for the first time.