Read all about SRAM

Both Time Sport’s product ranges have been sold now. – Photo Time Sport

SRAM purchases Time Sport pedal business from Rossignol Group

CHICAGO, USA - SRAM is the new owner of the entire range of road and mountain bike pedals, cleats, and all related patents of Time Sport. The iconic...

The cancellation of Taichung Bike Week on such short notice makes it difficult for all exhibitors to show case their new products. – Photo Bike Europe

Last minute cancellation of Taichung Bike Week

TAICHUNG, Taiwan - What happened to the OEM-industry event Taichung Bike Week, which was announced for 22 to 25 September? Due to COVID-19 the...

BIKE EUROPE NEWSCAST: 'Taiwan's Bicycle Industry Entering New Era'

BIKE EUROPE NEWSCAST: 'Taiwan's Bicycle Industry Entering New Era'

TAICHUNG, Taiwan - This statement is made by Michael Tseng, Chairman of the Taiwan Bicycle Association (TBA) and President and CEO of Merida. In a...

There are no reports on defects related to i-Motion 3 IGH with coaster brakes that are in use in Europe. – Photo SRAM

SRAM Recalls 3-Speed IGH with coaster brake in US and Canada

CHICAGO, USA - Late last month SRAM has started a recall in the United States and Canada of its i-Motion 3 internal gear hubs with coaster brakes....

Anja Lagemaat (l.) and Patrick Brandwagt. – Photo SRAM

New Management at SRAM Europe

CHICAGO, USA - Former SRAM Europe GM Patrick Brandwagt has been promoted to Global IT Program Director. Brandwagt's main responsibility will be...

14 brands cooperated with SRAM for the introduction of the new groupset. – Photo SRAM

OEMs Join SRAM's Introduction of New Red eTap AXS Groupset

CHICAGO, USA - 'Always in the right gear' is SRAM's payoff for eTap AXS groupset launched yesterday. The new bike component integration system take...

As CEO Stan Day transformed SRAM from making Grip Shift with six people in a dusty factory to being world’s 2nd largest bike parts maker. – Photo Peter Hummel

SRAM's Stan Day Steps Down; Ken Lousberg Is New CEO

CHICAGO, USA - SRAM announces that Stan Day steps down as CEO of SRAM LLC per January 1, 2019. Ken Lousberg has been appointed as his successor. He...

City of tomorrow will see mobility system in which all modes of transportation speak common language and work together. – Photo Bosch

Advisory Board Founded by All Major Players for Bike-to-Vehicle...

INDIANAPOLIS, USA - In a strikingly unanimous action all major industry players together with Ford Motor Co. and Tome Software have founded the...

Support of WFSGI will strengthen the WBR’s advocacy work and capacity building. – Photo WBR

WFSGI New Sponsor of World Bicycle Relief

OSTERMUNDIGEN, Switzerland - The World Federation of the Sporting Goods Industry (WFSGI) is the new supporter of World Bicycle Relief (WBR) to...

SRAM recalled 7,000 Avid SD7 mechanical rim brakes. – Photo SRAM

SRAM Issues Recall for Rim Brakes

CHICAGO, USA - SRAM issued a voluntary recall for its Avid SD7 bicycle mechanical rim brake for the North American market. SRAM has received five...