Read all about SRAM

SRAM has been developing a series of in-boat technologies. – Photo The New York Yacht Club

SRAM diversifies into new business outside cycling industry

CHICAGO, USA - The New York Yacht Club American Magic racing team has announced a partnership with SRAM. In the bid to win the highly prestigious...

Heather Bridges (l.) and Mike Herr. - Photo SRAM

Management change at SRAM

CHICAGO, USA - SRAMs current CFO, Mike Herr, has decided to retire after 28 years with the company. The company has named Heather Bridges their new...

The name BlackBox is more often used by SRAM for prototype products. – Photo Bike Europe

New rumours surrounding SRAM e-bike motor launch

CHICAGO, USA - Not for the first time, it is hinted that components manufacturer SRAM has developed an e-bike drive system. The American's have a...

Hammerhead has joined the SRAM portfolio. – Photo SRAM

SRAM acquires cycling technology company Hammerhead

CHICAGO, USA - SRAM has announced the acquisition of Hammerhead, a leading cycling technology company and maker of the Karoo 2 cycling computer....

Igor Doležal, majority owner and Marek Doležal, CEO Aspire Sports. - Photo Forbes

'Premium brands deserve premium distribution partners'

Have you ever fully considered the business potential that Central Europe has to offer in terms of the cycling industry? To be specific, let us talk...

With one shift the production of Time Sport has a capacity “1,200 pairs of pedals and 4,500 cleats per week in one shift. – Photos Jo Beckendorff

SRAM expands Portuguese chain production but also capacity for Time...

COIMBRA, Portugal - In August of this year, US component maker SRAM Group inaugurated its dedicated production facility in Portugal for the French...

SRAM Force XG-1270 works with original AXS rear derailleurs. – Photo SRAM

New SRAM cassette offers more flexibility for road riders

CHICAGO, USA - SRAM's Force derailleur gearing range is their second most premium offering, sitting just below the extremely pricey Red family of...

The Mayor of the Portuguese city Coimbra, Manuel Machado, officially opened the new Time pedal factory. Photo: ABIMOTA

SRAM invests in Time pedal production in Portugal

COIMBRA, Portugal - The Portuguese industry added another well-known name to its list of bicycle component manufacturers. On 30 July, the new...

Classified hub gear compatible with SRAM 12 speed

Classified hub gear compatible with SRAM 12 speed

TURNHOUT, Belgium - The Belgian company, Classified, are the originators of the Powershift rear hub, which is a 2-speed, wireless alternative to a...

SRAM introduces the eTap wireless electronic shifting on the Rival. – Photo Remco Veurink

SRAM brings eTap to affordable Rival 12-speed

CHICAGO, USA - Rival is the next 12-speed group set on which SRAM has introduced eTap wireless electronic shifting. The system works exactly the same...