CEO Ken Lousberg on SRAM’s global production strategy

CHICAGO, USA – The announcement in February to build a new factory in Taiwan confirmed SRAM’s commitment to their largest production base. With the investment, SRAM is expanding its capabilities and capacity in Taichung. A week before the opening of the Taipei Cycle Show, SRAM CEO Ken Lousberg elaborates on their choice for Taiwan and his market outlook for the months ahead.

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