Italy 2011: Bike Industry Weathers Poor Economy with Healthy Exports

MILANO, Italy - Any conversation in Italy these days contains the word 'crisis'. 2011 was indeed critical for most industries, with some big drops. The sale of motorcycles and scooters dropped with 17%. In view of this reality the slump in local bicycle sales of just 5.7% (to 1,669,595 units) is relatively small. Bicycle production was indeed very stable at 2.43 million units (a decrease of only 1.1%) from 2.49 million units in 2010.

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