USA E-bike Market Waking Up

ORONO, USA - When e-bikes first really emerged in the US market in the 1990’s, there were a handful of generic models available for sale. Merida, Currie, Yamaha, and Honda were all players, but no one model stood out from the others in terms of appearance, performance, and capability. People came into retail locations to buy an e-bike, not a Yamaha. Things have changed since those early says, but there’s still a long way to go.