Japan 2011: Boosting Mobility Pushes Demand For Bicycles

When an 8.9 magnitude earthquake struck the northeast of Japan on March 11, 2011 it led to the giant tsunami that also destroyed the Fukushima nuclear power plant. Since this catastrophe nothing in Japan is as before. With an eye on the bicycle business and after a long period of decreasing and/or flat sales this disaster let to some up-shifting unit sales. Rising pedelec sales helped to push value sales in 2011.