Sweden 2012: Rapidly Shifting Towards Sportive Bikes

STOCKHOLM, Sweden - The Swedish bike market has always been typified as rock solid, with annual sales numbers only changing marginally. But the 2012 season started with increased average prices and record-breaking sales figures in March and April. In the end around 525,000 bicycles were sold in 2012, an increase of 4% compared with 2011.

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