<b>USA 2009:</b> Dark Clouds Over US Bicycle Market

In previous reports in Bike Europe the U.S. bicycle market was already playing in minor key. The economic recession has been given the bicycle market a hard blow despite the hope many people were replacing their car with a bicycle due to high gas prices. However, as soon as gas prices were lowered again, Americans put their bicycles back in the garage and got back in their cars. They proved to be less environmentally minded than many cyclist advocacy groups and the cycling industry investing in these groups, had hoped. As a result bicycle sales really fell back in 2009 to the lowest level in the past ten years.

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