<b>The Netherlands 2010: </b>E-bike Saves Dutch Bicycle Industry

Even the ever increasing popularity of e-bikes in the Netherlands could not maintain the countrys bicycle sales numbers in 2010 at the same level as previous years. Last year the total market dropped by 7% in volume on total sales of 1,186,000 units. For the first time in years the total turnover of the bicycle sales declined as well. Most IBDs could compensate for the loss in turnover of new bikes by selling more accessories and receiving more orders in their workshops, as a growing number of customers kept on using their old bike instead of replacing it by a new one.