Leaders’ Summit: ‘Advocacy Boosts Bike Business

BRUSSELS, Belgium – European Cyclists Fedeeration’s Eurobike event is gaining status as the place where the leaders of the world’s leading bike companies come together to drive the future direction of the industry. The Advocacy Summit on Thursday is the place where Presidents and CEO’s from companies such as Giant, Accell, PON, SRAM, Cycleurope and Schwalbe come together to show the power of advocacy to grow cycling.