Biretco To Launch In Store Touch Screen Application

Retail organization Biretco, with its 'Profile – Bike Specialist' format active in Germany and the Benelux countries, presented the first interactive touch screen application at Profile 'Bike Specialist' Van der Linde last week. The retail organization will test the application in five shops throughout the Netherlands. The touch screens are positioned prominently in the stores on a specially designed display and invites customers to navigate through the various functionalities just like on an i-Pad.