Décathlon to Distribute Its Brands Through Auchan
VILLENEUVE D'ASCQ, France (November 15) - Décathlon has reorganized its store format around its 7 home brands called '7 Worlds', responsible for 52.6% of its net sales in 2001. These 7 brands - among which Décathlon Cycle - will be for sale at a Auchan hypermarket soon. "French chain Auchan is to put some Decathlon
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