Décathlon to Distribute Its Brands Through Auchan

VILLENEUVE D’ASCQ, France (November 15) – Décathlon has reorganized its store format around its 7 home brands called ‘7 Worlds’, responsible for 52.6% of its net sales in 2001. These 7 brands – among which Décathlon Cycle – will be for sale at a Auchan hypermarket soon. “French chain Auchan is to put some Decathlon