MAARSSEN, Netherlands (April 21) – The world’s largest retail organisation is looking to expand in new markets. First on the whish-list is the US, where the company wants to conclude a licensing deal before the end of 2005. A licensing deal with at least one of the major US retail chains, to be executed via Intersport’s Canadian licensee, Forzani Group.
Another target area is the Middle East, particularly countries like Bahrein and Dubai. And in the 2006 – 2010 period, Intersport will target the Asian markets, particularly China, from a dedicated base in Asia.
But for the moment the US moment is the most mature, and Intersport will use the same successful business model as in Europe and Canada. Most see the US market as saturated, but Intersport with its Canadian partner see good possibilities.