Decathlon to Introduce First A-Brand: K2

VILLENEUVE D’ASCQ CEDEX, France (31 March 2000)–French sporting goods giant Decathlon has finally entered the A-brand bicycle arena. From the middle of May on France’s largest bicycle retailer will be selling K2 bikes in its French stores alongside its own branded bicycles. “We will begin by offering three K2 models,” says the director of Decathlon’s