Pon to Relocate Production and to Restore Cervélo’s Image

ALMERE, the Netherlands – The Pon Bicycles Business Group is relocating the Cervélo production. It will start next month at Derby Cycle in Cloppenburg, Germany. According to Michael Sommer, sales director Western Europe (photo), Pon is also starting a ‘clean up’ operation to restore Cervélo’s ultra high-end brand image as well as its eroded price position.