Caloi has been sponsoring medal-winning teams and athletes who have made their mark in international competitions. In 1994, Caloi won the Paris Roubaix Challenge with Andrei Tchmil and the Gran Prix de Wallonie with Peter Farazijin, both of whom were racing for the Belgium team Lotto-Caloi. Lance Armstrong won the Tour Du Pont two years in a row, in 1995 and 1996, riding for the Motorola-Caloi team.
Also with Armstrong, Caloi won the San Sebastian Classic in 1995, took 12th place at the 1996 Olympic Games in Atlanta, and won stage 18 of the 1996 Tour de France in Limoges. The Brazilian athletes sponsored by the company turned in their best performances in 1992, at the Barcelona Olympics, when rider Wanderley Magalhães took the 28th spot.
Investing in big projects
This year, Caloi returned in investing in big projects with athletes and teams. Caloi’s latest move is to sponsor the Track Cycling Team. Also in 2011, the company began sponsoring Caloi/Padaria Real, a team from Sorocaba, Sao Paulo, who is currently sitting atop the national road cycling rankings.
Since Caloi’s investment plans for the upcoming years include refocusing on the promotion of sports, the company will be actively involved in the cycling scene in the years leading up to the 2016 Olympic Games in Rio de Janeiro. The company will invest in other cycling categories, starting with mountain biking, as well as in young cyclists.
To Caloi, these initiatives to promote cycling are not a one-time thing, but rather a long-term program. By working to develop young athletes, the company is nurturing Brazil’s future in sports. The company wants to help Brazil reach its full potential in this sport and to build a strong team, capable not only of holding their own with top athletes, but also of taking home medals.