New GM for Batavus

HEERENVEEN, Netherlands (6 September) – Mr. Jeroen Meier (46) has been appointed as general manager for Dutch Batavus bicycles. Batavus produces and markets bicycles under the Batavus and Be One brandnames. Batavus sells through IBD’s in The Netherlands, Belgium, Denmark and Germany. Mr. Meier comes from outside the bicycle industry. Mr. Rob Beset will continue