Giacomelli Swallows Longoni Sport

RIMINI, Italy (July 30) – Giacomelli Sport has taken over Longoni Sport, the third biggest chain in Italy. Upon this purchase Giacomelli is to become Italy’s largest sports retailer with an € 500 million planned turnover, up from € 250 million in 2001. It now has a 14.6% market share in Italy. Longoni operates 22

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