Accell Group Sells Hercules to ZEG

HEERENVEEN, The Netherlands – Accell Group NV has sold it traditional German bike brand Hercules for about 20 million euro to Europe’s biggest dealer cooperative, the German Zweirad-Einkaufs- Genossenschaft eG (ZEG). The sale of Hercules will result in a book profit of around 3 million euro for Accell Group.
Next to a selling price of 20 million euro Accell’s divestment of Hercules, “Enables us to increase the focus of our German brand portfolio, consisting of Winora, Ghost and Haibike,” says the company. – Photo Bike Europe