Vittoria Changes Brand Strategy

MADONE, Italy – At ExpoBici in Italy tyre manufacturer Vittoria S.p.A. will officially launch a new brand strategy as of MY 2015. Vittoria, manufacturer of premium bicycle tyres including tubes, will say goodbye to GEAX; the brand name used to market MTB tyres.
Vittoria, manufacturer of premium bicycle tyres including tubes, will say goodbye to the brand name GEAX. – Photo Bike Europe