BMC Group CEO: ‘Stromer For Sale’

GRENCHEN, Switzerland – The appointment of Erwin Steinmann as CEO of the BMC Group last year was the start of a widespread reorganization program at the Swiss ‘House of Brand’ BMC, Bergamont and Stromer. This restructuring includes the possible sale of the e-bike brand Stromer.
‘We are interested in a participation in Stromer but depending on the investor, it also can come to a majority takeover,’ says BMC Group CEO Erwin Steinmann in Bike Europe. – Photo Peter Hummel