BMC Refocuses with Divestment of Stromer and Bergamont

GRENCHEN, Switzerland – Next to its e-bike brand Stromer BMC Group is also divesting Bergamont. As part of a new brand strategy, on which Bike Europe interviewed BMC’s CEO Erwin Steinmann in its May 2015 edition, the Swiss bike maker has announced to sell its German Bergamont Fahrrad Vertrieb GmbH to competitor and countryman Scott Sports SA. The deal was finalized at the end of June.