Trek to Support IBDs in Fight with Webshops

MADISON, USA - Trek has unveiled a new e-commerce platform designed to make its brick-and-mortar retailers more competitive in an increasingly digital marketplace. It was unveiled to US retailers at the keynote address of the company’s annual retailer show and will enable retailers to instantly have an online retail presence at no added cost to them.
Trek president John Burke, ‘This is an important investment in the long-term success of our brand and our retailers.’ – Photo Bike Europe