Hero Cycles at Eurobike for Forging More Strategic Alliances
LUDHIANA, India - After acquiring a majority 51% stake in UK based Avocet, India's biggest in bikes Hero Cycles Ltd remains on a buying spree. The company says to be in the midst of forging strategic alliances with number of European companies and is at Eurobike for more brand buyouts and possible technical joint ventures. All this must ultimately lead to a full-fledged production base in Europe.
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