TI Cycles Enters into Licensing Deal with Ridley

FRIEDRICHSHAFEN, Germany – TI Cycles from India, a subsidiary of the Murugappa Group, announced at last week’s Eurobike that it has inked a licensing deal with Belgian Ridley Bikes. The deal presents brand Licensing rights for Ridley for India and the South East Asian countries of Sri Lanka, Bangladesh, Nepal, Bhutan and Myanmarfor a period of 33 years.