Media Markt Starts E-Bike Sale without Top Brands

ROTTERDAM, The Netherlands – Next Monday April 4 Media Markt, Europe's largest retailer for consumer electronics with over 700 stores in 14 countries, will start with the sale of electric bicycles in The Netherlands. For this the retail chain unsuccessfully tried to engage one or more top e-bike brands. Media Markt kicks off with a private label. The start in The Netherlands is a pilot that, when successful, is to be extended to all countries that have Media Markt stores.