Eurobike’s Stefan Reisinger on Set-Up Changes, Brands Skipping Show

FRIEDRICHSHAFEN, Germany – There’s a lot of attention to Eurobike lately. The changed set-up, cooperation with Taichung Bike Week and the fact that yet another major brand – Derby Cycle – skipped its participation is all generating conversation in the industry. How does all this affect Eurobike? With its 25th edition scheduled for August 31 to September 4, 2016, is it still the global bike industry platform? Bike Europe interviewed Eurobike manager Stefan Reisinger.
Stefan Resinger, ‘It´s always a pity to lose a long-term customer like Derby Cycle. But this is part of a (trade) show business model. It also offers opportunities for newcomers.’ - Photo Eurobike