POC Founder Starts Electric Offroad Bike Brand Cake

STOCKHOLM, Sweden - At the beginning of this month POC founder Stefan Ytterborn stepped back as CEO of his wintersport and cycling gear brand but remains as member of the board. At the same time Ytterborn reveals his new venture that will launch, "uncompromised high-performance zero emission off-road motorbikes" for season 2017. Their brand name is Cake.

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