Hero & Avocet Launching New Made in Europe Brands

FRIEDRICHSHAFEN, Germany – ‘Riddick’ is the new brand name that Indian Hero Cycles and its UK-based subsidiary Avocet launched at Eurobike. Taiwan-made Riddick MTBs are to be marketed exclusively via IBDs throughout Europe.
Hero Cycles & Avocet presented 5 new brands for the EU markets among which ‘Riddick’ is for MTBs. ‘Lectro’ for e-bikes, ‘De Novo’ for kid bikes, ‘Simmonsohn’ for tandems and ‘Rooster’ for mass market. – Photo Bike Europe