Synergies Drive Hero/MIFA Marriage

SANGERHAUSEN, Germany – Mitteldeutche Fahrradwerke, the German-listed maker of traditional and electric bicycles known as MIFA, announced this week that negotiations are ongoing with India’s Hero Cycles that would see the sub-continent’s largest maker take a minority stake in the Sangerhausen-based company.
MIFA ceo Peter Wicht, ‘As partners, Hero and MIFA can highly benefit from the respective other.’ - Photo MIFA