Halfords NL Changes Brand Strategy with Peugeot

VEENENDAAL, The Netherlands - Halfords in The Netherlands (not related to Halfords UK) is busy with the restyling of the shops in the Netherlands. As part of this repositioning Halfords is also changing its brand policy. "We are expanding the range and depth in bicycles. That's why we recently added Peugeot to our bike portfolio."

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