Hebie Changes Market Approach and Pulls Out of Eurobike

BIELFELD, Germany – To address its customers more effectively and adequately the German component manufacturer Hebie decided to cancel its presentation at Eurobike. “Meetings at large audience shows are often very rudimentary and the results are always less than expected,” says Christian Junker, Marketing Director at Hebie.
Hebie’s new market concept is primarily based on customer specific product development. – Photo Bike Europe