Intersport and Sport-2000 Unfold On-Line Strategy

MUNICH, Germany - Due to increasing competition from webshops like Amazon, Zalando and others the German sporting goods buyers groups Intersport and Sport 2000 introduced new retail concepts at the sporting goods show ISPO-Munich earlier this month. The concept of jointly purchasing and selling separately isn’t enough anymore to compete with webshops, concluded both organizations.
Sporting goods buyers groups Intersport and Sport 2000 introduced new retail concepts at the sporting goods show ISPO-Munich earlier this month. – Photo Jo Beckendorff