Shimano Says Goodbye to Bell and Giro and Starts Lazer Distribution

EINDHOVEN, the Netherlands - Shimano Europe and Vista Outdoor, owner of brands like Bell, Giro and Blackburn have come to a mutual agreement to end their cooperation as of next July. This announcement follows Shimano Europe’s decision to expand its portfolio with the acquisition of Lazer Sport last August.
Step by step Shimano’s European sales offices will start distributing Lazer products. – Photo Shimano Europe