2016 Dutch Market Breaks Record in Value but Drops in Volume

AMSTERDAM, the Netherlands – For the 4th consecutive year the total bicycle market value in the Netherlands reached a record level. The turnover made with the sale of new bicycles and e-bikes ended at close to one billion euro on December 31, 2016. Despite this record the Dutch industry association RAI-Vereniging reported that not all the news from the cycling loving country was positive as the 2016 sales volume declined to the lowest level in thirty years.