Adidas at World Cycling Forum on Winning Consumers with SPEED

PORTO, Portugal - One of the keynote speakers of the World Cycling Forum, taking place June 7 and 8 in Porto, is Franck Denglos. As Vice President of SPEED strategy at adidas, he has the responsibility of transforming the company's end to end business model through product creation, sourcing, supply chain and sales, to ensure maximal SPEED to market. His presentation at the World Cycling Forum digs deep into "winning consumers with SPEED".

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