What Is ‘Responsible Sport Initiative’ in the Bicycle Industry?

OSTERMUNDIGEN, Switzerland – The benefits of cycling as highly efficient, healthy, and environmental friendly are known to everybody. These benefits create an image that raises high expectations for the bicycle industry in Corporate Social Responsibility (CSR). But what does it need for the bicycle industry to align itself with the best CSR efforts in other sectors?
Leading bicycle industry brands, suppliers and retailers have come together under the WFSGI umbrella to address CSR in a comprehensive manner.