Michelin’s New MTB Tyres Are E-Bike Ready

CANNES, France – “In the past three years we have doubled our OEM sales,” says Karl de Quick, General Manager of Michelin’s bicycle tyre division during the presentation of the latest MTB range. The distribution strategy, which was implemented three years ago when De Quick became responsible for the bicycle division at the multinational Michelin, seems to be paying off.
Michelin gives top priority to develop tyres more rapidly like with their new MTB range. - Photos Bike Europe