Michelin's New MTB Tyres Are E-Bike Ready

CANNES, France - "In the past three years we have doubled our OEM sales," says Karl de Quick, General Manager of Michelin's bicycle tyre division during the presentation of the latest MTB range. The distribution strategy, which was implemented three years ago when De Quick became responsible for the bicycle division at the multinational Michelin, seems to be paying off.

Continue reading this article?

• Create an account under a minute and continue reading
• Read 2 articles for free every month

Create an account instantly

Enter your email address

Continue

More than 100 organizations have a business subscription with us. Check here if you already have unlimited access via your employer.