Asia Leads Cycling’s Top 10 Growth Markets

PARIS, France - Figures released by Nielsen Sports show the growing rise in interest of cycling and especially the Tour de France around the world, most notably in the Asian region. Of the markets measured, Hong Kong shows the largest shift in interest in cycling, growing from 39% in 2013 to 48% today, an increase of nine percentage points.
The Tour de France criterium made its entry into China this year. – Photo Bike Europe