Who is Doing What on Omni-Channel Explained at Bike Europe Conference
DOETINCHEM, THE Netherlands – The growth of online sales is triggering a focus shift – from dealers to consumers. New business models are needed to survive this retail evolution. Omni-Channel is one approach now being considered, or cautiously applied, by many. Who is doing what on Omni-Channel is, among other hot topics, explained at the Bike Europe Conference taking place at Messe Friedrichshafen on 29 August, one day before Eurobike starts.