What Does the €1.3 Billion KTM Industries Want With Puello’s Pexco?

WELS, Austria – After last Tuesday’s announcement by Pexco GmbH that it has joined forces with KTM Industries AG, the question is what this joint venture entails? What does the €1.3 billion KTM Industries AG want from Pexco GmbH which will be headed by the Puello’s, and in which the family has a majority share in?
This is Husqvarna: motocrossers and enduro’s. Under Puello’s Pexco umbrella also in e-MTB’s by end of 2017. – Photo Husqvarna