Omni-Channel; Why, What and Who Explained at Bike Europe Conference

FRIEDRICHSHAFEN, Germany - The switch to omni-channel is inevitable. And this switch is currently taking place on such a level that it is no longer the question if the websites of all major brands will feature virtual shopping carts for online sales but when they will. Facing the challenges of omni-channel is the main theme of the Bike Europe Conference that takes place 29 August; one day before Eurobike starts.