Bike Europe Conference Indicates: It's not About Omni-Channel But About Consumer Centricity

FRIEDRICHSHAFEN, Germany - At today's Bike Europe Conference on "Facing The Challenges of Omni-channel" the most striking remark came from e-commerce specialist Matthijs Rosman. He said, "The discussion must not be on omni-channel. It's only about consumer centricity." The message is: "Do not stick to your current business model but move!"

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