Bianchi and Ferrari Announce Cooperation

FRIEDRICHSHAFEN, Germany – It’s said to be different from all other brand-licensing currently taking place and of which numerous examples can be found at this year’s Eurobike. It’s not just ‘re-badging’ made by Bianchi bikes with the world famous Ferrari logo. The cooperation announced today, by none other than Salvatore Grimaldi himself (Bianchi owner and President), is to go far beyond that.
It’s not about ‘re-badging’ made by Bianchi bikes. Symbiosis of brands is to bring complete range of Ferrari bikes.