Advanced Sports Europe GM Van Hoogstraten on Omni-Channel

MUTLANGEN, Germany - Advanced Sports Int'l (operating Breezer, Fuji, Kestrel, Phat Cycles, SE and Oval Concepts brands) has a close partnership with Taiwan bike maker Ideal. Advanced Sports Europe has for that reason close ties with Ideal Poland. This raises questions about the benefits of close to market production which are answered in this interview by Advanced Sports Europe GM Armin van Hoogstraten. Next to that he reveals the omni-channel strategy of US based Advanced Sports Int'l.

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