Eurobike Shows Bike Sector is Reinventing Itself

FRIEDRICHSHAFEN, Germany – The new realities of the bike sector were clearly reflected at the Eurobike show of 2017. These realities are triggering huge changes as well as an unprecedented dynamism. At the base of all this stands the electrification of bicycles. This opens new frontiers in particular as the e-bike significance is growing in all markets. However, there’s also a downside.