Mavic Owner Amer Sports Accelerates Consumer Centricity Strategy

HELSINKI, Finland - Amer Sports Corporation has reduced the company’s 2020 target “to prioritise sustainable, profitable growth”. As for reasons for the shrunken target the Finnish sportswear and cycling products manufacturer points to, “the challenging wholesale market in the US.” The rapid rise of ecommerce, especially Amazon, has already caused the downfall of the number one US sports retailer in 2016, Sports Authority and is also hurting Toys’R’Us.
Rapid rise of ecommerce, with Amazon in particular, makes US sports wholesale market challenging for Amer Sports. – Photo Bike Europe