Dynamo Retail Group Acquires Dutch Franchise Formula Fietscity

AMERSFOORT, the Netherlands – Europe’s second biggest dealer cooperative Dynamo Retail Group has acquired the much smaller Dutch franchise formula Fietscity (bicycle city). “Their category management introduction presented Dynamo Retail Group with a competitive advantage over our distribution system,” said Fietscity owner Wim Landewé.
Fietscity shops will become part of Dynamo Retail Group as of 1 October. – Photo Fietscity